A Fitness Revolution

From group exercise studios to the cardio floor, rowing machines are a "must have" for any fitness club


Minimal Maintenance

Designed to require minimal maintenance, the WaterRower will give years of trouble free use and is supported directly by the manufacturer.

Cost Effective

The WaterRower’s cost per user seat is amongst the lowest in the industry. Low in running cost; no mains power and there is no need for lubrication or cleaning flywheel

Quiet and Unobtrusive

Facilities with as many as 30 machines speak of the hypnotically welcoming resonance

Ultimate Cross-trainer

Long renowned as the PERFECT AEROBIC Exercise, the WaterRower is unmatched with its ability to burn calories within a perceived level of exertion. Low impact and body weight bearing, the WaterRower is perfect for any user.


WaterRower GX

The fitness industry's premier rowing programs

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A unique class format

Indo-Row® is designed specifically for first-time rowers, no experience is necessary. Indo-Rowers burn calories, sculpt muscle and enjoy a fun interval workout in a uniquely motivating, team-oriented fitness environment.

Easy to learn, anyone can do it

From the very start of class, Indo-Row® sets people up into teams, immediately creating a support system and camaraderie that carries through the entire class to the final simulated “race.” Strangers become teammates and instructors become coaches. The Indo-Row® on-water team dynamic builds an electric energy that is as positive mentally as it is physically exhilarating.

Establishes team dynamic

Each machine features the Indo-Row® Race/Pace Coach monitor that provides instant feedback on pace, distance and calories, allowing individuals to gauge improvement in each class and over time. Indo-Rowers see progression quickly and consistently return to match or better their performance.

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Dubbed by the media as “the most efficient total-body workout in the world,” ShockWave is extreme cross-training at its best! This circuit challenge utilizes a specially designed WaterRower machine to provide short-burst, high-intensity, calorie-torching intervals along with functional strength and sculpting stations designed to target and chisel the legs, the core and the arms. You will find yourself working harder than you ever imagined because of the camaraderie, friendly team competition and motivation designed to push you to your max effort and provide extreme results!

Program Creators
Josh with Waterrower GX

Josh Crosby

Is an ultra-endurance athlete, World Champion Ironman competitor and critically acclaimed fitness instructor. He is a 3rd generation rower and was a Gold Medalist at the 1992 Jr. World Rowing Championships. He rowed for Brown University, helping to bring his crews two National Championship titles. Josh was chosen by the 1996 Olympic Selection Team and was a member of the US National Team, where he competed until 1999.

Josh with Waterrower GX

Jay Blahnik

Is recognized as one of the premier fitness educators, trainers and instructors in the industry, and has taught sold-out classes and seminars in over 30 countries across the globe. He is known for his results-oriented, simplified training approach. He has been the fitness expert in hundreds of magazines, newspapers and on television, and has consulted for some of the biggest exercise, sport and fitness companies in the world, including Apple, Nike, Gatorade, Nautilus, Bowflex, Schwinn, BOSU and Stairmaster.

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Boutique rowing studios

Boutique rowing studios

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Customized Rowing Studios

Now leading the growing health club industry with your very own personalized fitness studio

franchise fitness

Your franchies fitness

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Customized colors

Color code your waterrower line to add unique brand value.

Elite Fitness Clubs

Elite Fitness Clubs